Resume

EDUCATION

University of California, Santa Cruz
Santa Cruz, CA

B.A. in Business Management Economics September 2014 – June 2018

Marketing Writer ~ September 2022 – March 2024

Oversee and direct voice and tone across VALORANT and Legends of Runeterra channels, ensuring cohesive, on-brand experiences and communications for 28M+ players
Conceptualize, write, and edit scripts for 10+ videos totaling 15M+ views, increasing player awareness and affinity towards upcoming events while also achieving global business goals and KPIs set by the team
Co-develop narrative stories across VALORANT and League of Legends IPs with narrative teams, ensuring creation of video, static visual, and written assets that accurately reflect, and build upon, each IP’s universe
Craft on-brief, player-resonant copy, scripts, and experiences by ideating creative pitches, identifying potential opportunities and improvements, and delivering written assets that drive action and reinforce player passions
Cultivate relationships with cross-functional internal teams, such as game and narrative developers, to level up collaboration and improve campaign execution with informed decisions
Act as a trusted support for all Rioters, becoming a go-to for anything related to writing and editing, providing and enhancing copy in internal and external decks as well as for Community, Esports, and in-game assets

Associate, Marketing Writer ~ May 2021 – September 2022

Collaborated with multidisciplinary teams of internal and external creatives to produce 30+ marketing campaigns for 180M+ MAU, supporting numerous marketing tactics from ideation to post-delivery
Composed and edited marketing and publishing copy for 5 live games, Esports, and Arcane—covering websites, emails, game clients, socials, App Store and Google Play, video scripts, and other creative assets
Served as a contributor and co-editor in the Writing Community of Practice, fostering collaboration across the disciplines to ensure consistency, and delivery, of quality writing across all games and channels
Assessed live marketing assets, as well as those of other companies, to research player and community sentiment and inform future campaign executions, improving our team’s ability to deliver innovative, player-first content

Sales Operations Analyst ~ January 2019 – January 2021

Acted as liaison between 8+ teams, fostering dynamic collaboration, communication, and execution on projects and tasks while also serving as the team’s go-to people directory, even throughout acquisition
Expedited 1000+ orders totaling $90M+ in revenue to drive efficiency within internal booking processes and assist the Finance and Accounting team in lowering company DSO
Executed ad hoc queries for 60+ team members across departments to drive insight and action from requests, often going on to help identify actionable next steps and collaborators

RFP Specialist ~ August 2018 – December 2018

Spearheaded 500+ updates to the Ombud Response Library, improving response times and saving teams ~20 hours of work per assignment, by coordinating with subject matter experts across departments
Forged and nurtured relationships with external vendors and partners to help improve our RFX processes and response/copy library, leading to a 400% growth in the team’s RFX conversion rate
Onboarded members to the response processes by teaching them internal etiquette, Ombud functionality, and general best practices, resulting in quicker ramp periods and streamlined collaboration

Marketing Intern ~ May 2017 – November 2017

Analyzed ideas for product extensions to improve retention, broaden consumer base, and meet anticipated market needs, ultimately shaping product direction
Orchestrated events for Partnership and Collegiate Program members, maximizing ROI for driving engagement and community development within established budgets
Built a product storyboard presented to all existing and potential investors, generating $1M+ in funding