Lunar Revel 2023
Lunar Revel 2023 was a global campaign led by a selected group of marketing creatives to celebrate Lunar New Year. The campaign spanned across League of Legends, Wild Rift, and Teamfight Tactics.
Lead Writer for:
Comprehensive campaign, on a global scale
Creative platform
Video publishing copy for Hop On
Social asset and post copy on the campaign level
Video publishing copy for Wild Rift
Social asset and post copy for Wild Rift
In-client event hub copy for Wild Rift
Key visual narratives for Wild Rift
Assisted with:
Overseeing campaign cohesion for League of Legends and Teamfight Tactics
Narrative for Hop On and other campaign assets
Quality assurance for videos