Lunar Revel 2023

Lunar Revel 2023 was a global campaign led by a selected group of marketing creatives to celebrate Lunar New Year. The campaign spanned across League of Legends, Wild Rift, and Teamfight Tactics.

Lead Writer for:

• Comprehensive campaign, on a global scale

• Creative platform

• Video publishing copy for Hop On

• Social asset and post copy on the campaign level

• Video publishing copy for Wild Rift

• Social asset and post copy for Wild Rift

• In-client event hub copy for Wild Rift

• Key visual narratives for Wild Rift

Assisted with:

• Overseeing campaign cohesion for League of Legends and Teamfight Tactics

• Narrative for Hop On and other campaign assets

• Quality assurance for videos